Cradle to Cradle® (C2C)

The cradle to cradle approach is a closed-loop system in which waste does not leave. Cradle to cradle goes beyond 'cradle to grave' and conforms more to the model of the circular economy.

In a cradle to cradle model products would be designed in a way so that at the end of their initial life they can be readily reused, or recycled, and therefore avoid landfill altogether.

Cradle to Cradle® certification follows a four-step process to assess products against five criteria:

• material health 
• material reutilisation (how they reuse materials) 
• water stewardship 
• renewable electricity 
• carbon management and social fairness