Circular Economy Practices

The circular economy is a system where materials never become waste and nature is regenerated. In a circular economy focuses on designing products and processes that minimize waste and make the most of resources. It involves reusing, repairing, refurbishing, and recycling existing materials and products, which can reduce costs and environmental impact while opening new business opportunities. -> Reuse, Repair, Refurbish - Extending Product Life Cycles -> Recycling - Closing the Loop -> Waste Reduction - Designing for Efficiency –> Product Redesign - Rethinking the System

Legislation

The Ecodesign for Sustainable Products Regulation (ESPR) is a significant legislative initiative by the European Union (EU) aimed at enhancing the environmental sustainability of products throughout their entire life cycle. Adopted on June 13, 2024, as Regulation 2024/1781, the ESPR replaces Directive 2009/125/EC and is a central component of the EU's Green Deal and Circular Economy Action Plan. Key Objectives of ESPR: 1/ Broadening Product Scope: Unlike its predecessor, which focused mainly on energy-related products, the ESPR extends its reach to nearly all physical goods in the EU market, excluding only a few categories like food and medical products. This expansion ensures a comprehensive approach to product sustainability across various industries. 2/ Establishing Ecodesign Requirements: The regulation sets a framework for ecodesign, encouraging manufacturers to create products that minimize environmental impact throughout their life cycle. This includes aspects such as durability, repairability, recyclability, and energy efficiency. 3/ Introducing the Digital Product Passport (DPP): A notable feature of the ESPR is the creation of a digital product passport, which provides detailed information on a product's environmental sustainability. Accessible via data carriers like QR codes or URLs, the DPP offers insights into a product's durability, repairability, recycled content, and availability of spare parts, aiding consumers in making informed purchasing decisions. 4/ Prohibiting Destruction of Unsold Goods: To combat waste, the ESPR introduces measures against the destruction of unsold consumer products. Starting July 19, 2026, large companies will be prohibited from destroying unsold textiles and footwear, with medium-sized companies following four years later. Small and micro-sized enterprises are exempt from this ban. Industries and categories: A preliminary assessment by the EC has identified that product categories such as textiles, furniture, mattresses, tyres, detergents, paints, lubricants, as well as intermediate products like iron, steel and aluminium, have high environmental impact and potential for improvement, and may thus be prioritised in the first workplan. To take into account individual characteristics and specificities of products, rules will be set product by product. However, where sufficient commonalities across certain products exist (such as electronic appliances or textiles), rules covering groups of products may be set. As mentioned above, these rules will apply equally to all products placed or put into service on the EU market, regardless of their origin - produced in the EU or imported. Expected Impact: The ESPR is anticipated to play a pivotal role in the EU's sustainability efforts. The European Commission estimates that by 2030, the regulation could save 132 million tonnes of primary energy, equivalent to approximately 150 billion cubic meters of natural gas, nearly matching the EU's previous imports of Russian gas. In summary, the ESPR represents a comprehensive strategy to promote sustainable product design, enhance consumer awareness, and facilitate the EU's transition towards a circular economy. 🔗 EP, EC, Lexology

The Right to Repair Directive is a significant piece of legislation adopted by the European Union (EU) to promote sustainability by encouraging the repair and reuse of consumer goods. Officially known as Directive 2024/1799, it was adopted on May 30, 2024, and aims to extend the lifespan of products, reduce waste, and bolster the repair sector. Key Objectives: 1/ Enhancing Repair Accessibility: The directive mandates that manufacturers provide timely and cost-effective repair services for their products, ensuring consumers can easily access repair options. 2/ Extending Product Lifespan: By facilitating repairs, the directive aims to prolong the life of consumer goods, thereby reducing the need for replacements and minimizing waste. 3/ Consumer Awareness: Manufacturers are required to inform consumers about their rights to repair, promoting a culture of repair over replacement. Key Provisions: -> Obligation to Repair: Manufacturers must offer repair services for their products, even after the warranty period has expired, unless the repair is factually or legally impossible. -> Extension of Legal Guarantee: Goods repaired under the warranty will benefit from an additional one-year extension of the legal guarantee, further incentivizing consumers to choose repair over replacement. -> Repairability as a Consumer Expectation: The directive includes "repairability" as a factor for assessing the reasonable expectations of consumers under the Sale of Goods Directive, encouraging manufacturers to design products that are easier to repair. Implementation Timeline: Adoption Date: The directive was adopted on May 30, 2024. Transposition into National Law: Member states have 24 months to incorporate the directive into their national laws, with compliance expected by the second half of 2026. 🔗 EP, EC

The Packaging and Packaging Waste Regulation (PPWR) is a comprehensive EU legislation designed to minimize packaging waste and promote sustainable practices across the European Union. Replacing the previous Packaging and Packaging Waste Directive (PPWD) 94/62/EC. The PPWR aims to harmonize national measures, strengthen the internal market, and transition towards a circular economy. Key Objectives: -> Prevent and reduce packaging waste through increased reuse and refill systems -> Mandates all packaging on the EU market to be recyclable in an economically viable way by 2030 -> Sets targets for incorporating recycled plastics into packaging, aiming to decrease reliance on virgin materials -> Aligns the packaging sector with the EU's broader goal of achieving climate neutrality by 2050 Key Provisions: -> Imposes restrictions on certain single-use plastics, such as pre-packed fruits and vegetables weighing less than 1.5 kg, and individual portions of condiments, sauces, and sugar in hotels, bars, and restaurants. -> Requires minimizing the weight and volume of packaging to avoid unnecessary waste. -> Establishes targets for a minimum percentage of recycled content in packaging by 2030 and 2040. -> Take-away businesses are required to offer customers the option to bring their own containers at no extra cost. -> Aims to minimize substances of concern, including restrictions on packaging containing per- and polyfluorinated alkyl substances (PFAS) if they exceed certain thresholds. By establishing these measures, the PPWR is expected to significantly reduce greenhouse gas emissions and water usage by 2030, while mitigating the adverse impacts of packaging and packaging waste on the environment and human health. 🔗 EC

The European Union's Waste Framework Directive (WFD) serves as the cornerstone of EU waste legislation, establishing essential concepts and definitions related to waste management, including recycling and recovery. In July 2023, the European Commission proposed a targeted revision of the WFD, focusing on reducing food and textile waste to promote a more sustainable and circular economy. Key Amendments in the Revised Waste Framework Directive: 1/ Food Waste Reduction Targets Member States are required to reduce food waste generation by 10% in upstream processing and manufacturing, and by 30% per capita in restaurants, retail, and households, all based on 2020 levels, by 2030. 2/ Textile Waste Management The revision introduces extended producer responsibility (EPR) schemes, obliging fashion brands and textile producers to contribute financially to the collection and treatment of textile waste. By 2028, the European Commission will assess the feasibility of setting specific targets for waste prevention, collection, preparation for reuse, and recycling in the textile sector. ​ 3/ Separate Collection Requirements Member States must ensure the separate collection of textiles for reuse, preparation for reuse, and recycling by January 1, 2025. 4/ Extended Producer Responsibility (EPR) for Textiles The revision establishes harmonized EPR schemes for textiles, requiring producers to pay fees based on the circularity and environmental performance of their products. 5/ Role of Social Economy Entities The revision acknowledges the role of social economy entities, such as charities and social enterprises, in textile collection systems, allowing them to maintain separate collection points and potentially exempting them from certain reporting requirements to reduce administrative burdens. In February 2025, the European Parliament and the Council reached a provisional agreement on these revisions. The agreed text now awaits formal adoption, after which Member States will have up to 20 months to transpose the new rules into national legislation. These revisions aim to significantly reduce food and textile waste, aligning with the EU's broader objectives of enhancing sustainability and promoting a circular economy. 🔗 European Commission, European Council

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Inspiration

Guide

For any business, major operational changes can be challenging – especially when these changes are specifically mandated for compliance with new regulations. This is exactly the case for organisations that intend to manufacture or sell physical products within the EU over the next decade as they grapple with how to prepare for DPPs.

In December 2023, the EU Commission reached a provisional agreement on a new Ecodesign for Sustainable Products Regulation (ESPR), which will set design and performance standards for specific product groups, intended to improve their sustainability, energy performance, and overall circularity.

Recognising the need for up-to-date and accessible product information to enforce the legislation, the ESPR will require affected product groups to contain Digital Product Passports. For some industries such as Textiles, DPPs must be in place by 2030, with many other industries like Consumer Electronics and ICT to follow suit.

While penalties for non-compliance haven’t yet been specified, they may include fines, confiscation of assets, and business sanctions, leaving organisations to ponder over how to prepare for DPPs and implement them effectively before their respective industry deadlines.

Transforming the Czech Safety Textile Industry
Ardon s.r.o.
Professional Experience

As a Certified Circular Economy Specialist, I recently had the privilege of leading a comprehensive Scope 1-3 assessment for a leading Czech textile company. This project was a testament to the power of integrating circular economy principles and robust sustainability strategies. Here's a snapshot of the impactful work we did: 🔍 Strategic Data Collection & Supplier Engagement: Together with the company we gathered extensive data on direct, indirect, and value chain emissions, ensuring transparency and accuracy. Engaging with suppliers through meetings and workshops thereby leading to fostered sustainable practices and enhanced data reporting. 🛠 Provision of ESG Tools & Resources: Advanced tools were implemented for real-time monitoring and reporting of environmental and social metrics. Comprehensive training sessions empowered the team to effectively utilize these tools, driving continuous improvement. 🌱 Impact & Circular Economy Assessment: Our thorough evaluations identified key sustainability gaps and opportunities. We recommended improvements in product design, take-back schemes, and closed-loop supply chains, steering the company towards a circular economy. 📈 Strategic Roadmap Development: A detailed sustainability roadmap was developed, outlining clear goals, actionable steps, and KPIs. From adopting renewable energy to increasing recycled material usage, this roadmap is guiding the company towards a sustainable future. ✨ My Role: Leading data collection, supplier engagement, and providing essential ESG tools were just the beginning. My assessments and strategic roadmap are now empowering the company to embrace circularity and sustainability as a core business principle, setting new benchmarks in the industry.

Executive Director and Circular Economy Expert
Freelance
Professional Experience

Ecopreneur – European Sustainable Business Federation, Brussels, Belgium, www.ecopreneur.eu Member of the European Circular Economy Stakeholder Platform (since 2019) Responsible for formulating and implementing a lobby agenda aimed at the European Commission, Parliament, Council and other stakeholders to create strong European Circular Economy policies For more information, opinions and publications visit ecopreneur.eu

Place-based Circular Economy
Professional Experience

Working with a large US retailer on how they use their stores and status in the communities which they operate to drive environmentally linked social impact. Rather than focusing on material flows, what are the geographically focused circular interventions that can support traditionally marginalised black and brown communities.  My role is multi-faceted but in short; helping the business to link the research findings to the business strategy, ensuring that they keep sight of the circular economic opportunity rather than just the social one, “provocate” their thinking and conversations with internal stakeholders, and work with the team to design and implement the pilot.

Raphael Schranz
Certified Circular Economy Specialist
Austria, Vienna
Raphael Schranz is a certified Circular Economy Specialist and Blockchain investor with nearly a decade of practical experience in the field of sustainability. He has multiple years of practical experience as a waste management expert, where he was in charge in regard to waste management (collection, prevention, disposal) and environmental protection to communities, households, businesses, educational institutions, and organizations in Austria. Following this, he founded his own company, where he now collaborates with clients worldwide to assist them in transitioning to circular value loops and towards a global circular economy. He has worked on the Circular Economy Complexity Analysis for the Green Deal through the Shared Green Deal Arena Series and has redesigned global value networks in the textile industry, construction and the food and beverages sector. Raphael serves as the Chief Circular Economist at the AGR Project, the world's largest nature-based climate solution. He holds the esteemed position as Senator in the Senate of Economy Austria where he is advising the Austrian Government on circular industry 4.0 transitions and is a former Ambassador and Board member of the European Technology Chamber. Moreover, he is a partner of the Circular Economy Forum Austria and the African Circular Economy Network (ACEN).
James George
Circular economy and sustainability strategist
United Kingdom, Isle of Wight
Over the course of my career, I have been deeply committed to championing what is right and just. More recently over the last 6 years working specifically in systemic change, through the lens of circular economy, and Net Zero, to help catalyse meaningful change within the business community. My focus has been to help organisations to implementing and refine their strategies that not only decarbonise businesses but also consider the huge social challenges that we face as part of an interconnected ecosystem change. I am a senior strategist and consultant in circular economy and systems change for business. I know have had a few years on the world stage, which has allowed me to help develop and implement circular economy strategies for businesses and organizations of all sizes. Part of this is to work specifically with organisations to help them leverage their internal talent, create a unifying narrative, and activate value chain support to operationalise strategy into action. Afterall strategy is just intent without implementation. My experience and passion for circular economy was fostered over years of work for the Ellen Macarthur Foundation, and then further with Pyxera Global, when I focused on the social and environmental justice aspects of this conversation. I have been fortunate work across a wide range of industries, and geographies. Including but not limited to manufacturing, transportation, retail, and agriculture, technology, and logistics. I only see the world now in circles, but more often than not, helping to frame the core principles of the circular economy in the context of economics so to commercialising companies ambition. I am told I am a proven thought leader, and incredibly adept at building strong relationships with stakeholders and working collaboratively to achieve shared goals. I am a skilled communicator, able to convey complex circular economy concepts in an understandable and relatable manner and has a track record of effectively engaging and motivating teams.
Tawanda Bwerudza
Circular Economy Consultant
United Kingdom, Coventry
Tawanda is a technically oriented sustainability professional with over 8 years experience working within research & development. Tawanda combines his deep knowledge of science, product development, value chains to deliver innovative, circular and sustainable business solutions built upon data and systems thinking.
Arthur ten Wolde
Circular Business Design Expert
the Netherlands, Haarlem
Arthur ten Wolde is the Head and Owner of Circular Future. He is internationally recognised as a circular economy expert, motivational speaker and (co-)author of several reports and numerous articles in magazines. Arthur has supported dozens of SMEs as Trainer Circular Design of the CIRCO Program. In addition, he is executive director of Ecopreneur.eu, the European Sustainable Business Federation in Brussels, for which he developed the Circularity Check and mentored several sustainable fashion start-ups. Arthur worked earlier as a senior consultant for a Dutch consultancy for sustainability and innovation and for the Dutch Industry Confederation VNO-NCW. He has a Ph.D. in experimental physics and is certified polymer technologist.

Myco is a biotech company that focuses on creating sustainable materials from fungal mycelium and agricultural and wood processing waste. Their goal is to replace single-use plastics with natural alternatives. The materials they create are designed to be biodegradable, stable in dry conditions, and quickly decompose when exposed to moisture and bacteria.

INCIEN (Institute of Circular Economy) is a Czech organization that is dedicated to promoting sustainability in the fields of finance, business, and investment. Their mission is to tackle the interconnected crises in the economy that are caused by prioritising short-term gains over long-term benefits, individual interests over collective well-being, and ego over eco.

Circular X, a research project funded by the European Research Council (ERC), is dedicated to exploring circular service business models through experimentation. Its goal is to expedite the transition to a Circular Economy by collaborating with businesses of all sizes, providing tools, methods, and real-world cases for practical application.

Circular Economy Club (CEC), a global non-profit organization, welcomes free online membership for all. Founded in London, it is now run by dedicated volunteers worldwide, fostering collaboration among professionals for greater impact. CEC focuses on connecting sector experts, facilitating knowledge exchange, and offering valuable resources to promote a circular economy.

GeoWise is a company that manufactures compostable packaging and advocates for the adoption of composting technology to establish a sustainable circular economy within its operations. The core concept revolves around ensuring that all their products can be returned to the earth as compost. They have received a B Corp certification for their work.

MYWATER Technologies pioneers innovative water treatment solutions, addressing global challenges with a broad portfolio covering treatment, rainwater solutions, and distribution. Their advanced technologies cut costs, boost efficiency, and eliminate hazardous chemicals. The digital refill station reduces plastic waste, promotes a circular economy, and, with IoT-enabled data, serves as a digital public service ready for smart-city integration.

Circulania is dedicated to advancing the circular economy by reusing industrial by-products and wastes by building the platform for the industrial circular economy to inform about by-products and alternative raw materials, to discuss new ways to process or trade secondary raw materials, to develop new processes, value chains or supply chains for secondary raw materials and to provide a marketplace for sell and procure secondary raw materials.

MUD Jeans stands out as a leading circular fashion company and one of the early B Corps globally. They have been at the forefront of the Lease a Jeans model since 2013, consistently embodying circular economy principles. Their commitment revolves around the vision of a waste-free world. The primary components of their fabrics are organic cotton and recycled cotton.

The CTI Tool was developed to help businesses in different industries worldwide to measure and improve their circular performance by supporting and guiding companies through the Circular Transition Indicators process.

The tool structures data and calculates outcomes, supporting businesses in taking concrete actions towards their circularity goals. It also supports users to reach out to internal stakeholders and value chain partners for data requests that avoid confidentiality issues.

Leveraging the power of digitization and smart software solutions, the CTI Tool enables companies to accelerate their transition towards a circular economy and fully understand their circularity baseline.

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