Insetting is similar to offsetting but happens within a company’s own value chain.This approach demonstrably reduce or sequester emissions and thereby achieve a positive impact on the communities, landscapes and ecosystems associated with the value chain.
For example, a chocolate brand supporting agroforestry in its cocoa supply chain. It creates shared value by improving sustainability while reducing emissions where the company operates or sources.
Insetting is increasingly seen as a more integrated, impactful alternative to external offsets.