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Plans

Green Claims Directive

In ForceDirective

This legislation aims to ensure that environmental claims made by companies are verifiable, reliable, and substantiated to prevent greenwashing and misleading consumers.

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Pillars

EnvironmentalSocialGovernance

Audience

Business

Applicable Area

EU

Categories

Green marketing

Directive (EU) 2024/825

Timeline
  • Proposed
    Mar 22, 2023
  • Approved
    Jun 17, 2024
  • Adopted
    Jun 27, 2024
  • Published
    Jul 8, 2024
  • In Force
    Jul 28, 2024
  • In Application
    Jul 28, 2026
-> Member States will have 18 months to transpose the directive into national law after enforcement.
-> Full application expected within 24 months post-enforcement.
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Documents & Attachments

General information

Overview
EnglishInformation
Q&A56.9 kB
EnglishQ&A

Regulatory Instruments

Supportive Documents

Provisional Agreement 236 kB
English
Impact Assessment Report accompanying the empowering consumers for the green transition4.14 MB
EnglishImplementing ActProposed
Top 25 Questions & Answers on the new EU Green Claims Directive
EnglishInformation
Tappr Overview
EnglishInformation