Traci DunneSilverESG Industry Expert: specialising in Sustainability and DE&I for Marketing & Ad ProductionLondon, United KingdomEnglish€100 - €200 / hour
Silver
London, United Kingdom
English
€100 - €200 / hour
About me
A strategically led, senior leader in the advertising and production industry determined to drive social value change across Sustainability & Inclusivity.
Career commenced agency side; followed by some travelling; landed at ISBA (UK trade body representing Advertisers) and spent just over 2 decades advising clients on all aspects of marketing operations & agency management. Member Consultancy Services included: Pitch Consultancy, Agency Relationship Evaluation & Management, Best Practice Development, Issues and Committee Management. As well as becoming ISBA’s in-house Ad Production expert, it was here that my passion for Sustainability & DE&I was born.
2019 saw a move into production consultancy to focus on driving best practice, operational efficiency and helping clients be the best that they can be. As Global Director of Industry Relations – the role was both client and industry facing - working with clients carrying out eco-system assessments and devising solutions that drive efficiencies with a high focus on the VALUE those solutions deliver to the business. Other key specialisms spanned Sustainability & DE&I leading these two key departments globally; designing and implementing ESG programs + representing APR at board level on AdGreen & Ad Net Zero, Green The Bid, WFA & ISBA.
After 5 enjoyable years working with some fantastic clients at APR I decided to embark on my own venture to support clients and agencies wishing to futureproof their marketing operations ensuring that Sustainability & DE&I programs are a key part of their operational processes = 2024 Transform-Renew-Sustain (TRS) Ltd was born = Implementing ESG Programs across Marketing & Ad Production to Achieve Operational Excellence
Career commenced agency side; followed by some travelling; landed at ISBA (UK trade body representing Advertisers) and spent just over 2 decades advising clients on all aspects of marketing operations & agency management. Member Consultancy Services included: Pitch Consultancy, Agency Relationship Evaluation & Management, Best Practice Development, Issues and Committee Management. As well as becoming ISBA’s in-house Ad Production expert, it was here that my passion for Sustainability & DE&I was born.
2019 saw a move into production consultancy to focus on driving best practice, operational efficiency and helping clients be the best that they can be. As Global Director of Industry Relations – the role was both client and industry facing - working with clients carrying out eco-system assessments and devising solutions that drive efficiencies with a high focus on the VALUE those solutions deliver to the business. Other key specialisms spanned Sustainability & DE&I leading these two key departments globally; designing and implementing ESG programs + representing APR at board level on AdGreen & Ad Net Zero, Green The Bid, WFA & ISBA.
After 5 enjoyable years working with some fantastic clients at APR I decided to embark on my own venture to support clients and agencies wishing to futureproof their marketing operations ensuring that Sustainability & DE&I programs are a key part of their operational processes = 2024 Transform-Renew-Sustain (TRS) Ltd was born = Implementing ESG Programs across Marketing & Ad Production to Achieve Operational Excellence
- Categories
- Carbon CalculationCarbon FootprintCarbon ManagementClimate ChangeCommunication & Green PRCommunication ServicesCorporate CommunicationDiversity, Equity & Inclusion (DE&I)ESG StrategiesESG Strategies & Reporting
- Industries
- Advertising & MarketingMedia & Communication
- Experience
- 20+ Years
- Regional Expertise
- North America, United Kingdom
- Qualification
- Certificate
- Certifications
AdGreen
WeConnect International
B-Corp
- Services offered
- Key note speaking, Consultancy, Advisory
- Expert Type
- Individual
Professional experience
Founder
Transform-Renew-Sustain (TRS) Ltd.MarketingAdvisoryNow
Implementing ESG Programs across Marketing & Ad Production to Achieve Operational Excellence.
Working with brands and agency partners linking corporate ESG commitments to Marketing Operations, embedding supporting programs and processes to ensure organisational targets are met and operational behaviours improved.
Global Director of Industry Relations
Advertising Production Resources (APR)MarketingFull-Time5 Years
Working with clients carrying out eco-system assessments and devising solutions that drive efficiencies with a high focus on the VALUE those solutions deliver to the business. Other key specialisms at APR spanned Sustainability & DE&I leading these two key departments globally; designing and implementing ESG programs + representing APR at board level on AdGreen & Ad Net Zero, Green The Bid, WFA & ISBA.
Best Practice & Consultancy Manager
ISBAMarketingFull-Time22 years
Member Consultancy Services included: Agency Search & Pitch Consultancy (my team managed up to 100 advertising agency pitches a year across all disciplines incl. Ad Production), Agency Relationship Evaluation & Management, Best Practice Development, Issues and Committee Management.