Antonio Salituro

Silver

Sustainability Copywriter

Ramsgate, United Kingdom

English, Italian

Less than €100 / hour

Problem: A company designed a new technology that tapped into 3D models, satellites, and blockchain to track the impact of carbon offset projects more efficiently and accurately, thus improving the quality of the credits generated. However, despite getting a high incoming traffic, their landing page was not converting. Action: Breaking down the technical lingo, I turned the landing page into an easy-to-understand sales pitch for visitors. In particular, I explained more clearly how subscribers would have benefitted from their service. Also, I added a few testimonials and a more engaging call-to-action (CTA). Result: Subscription rate increased by 55% over 6 months.

Problem: Despite creating professional webinars on filtration-based purification solutions, a company noticed a very low attendance. Action: I decoded the scientific jargon and highlighted how the company's e-learning would have solved some of the attendants' problems. On top of that, I recommended using three different tools to market it and created the relevant copy for each of them: 1) SEO-friendly landing page 2) LinkedIn ads 3) Emails Result: Webinar signups increased by 65% over 6 months.

Problem: The website of an Agtech company was struggling to rank on google for their main target keyword (i.e., first mile traceability). Action: I implemented a three-pronged strategy: 1) Conducted a website SEO audit using the Ubersuggest tool; 2) Searched for related & most profitable (i.e., high search volume (SV) and low SEO difficulty (SD)) keywords and weaved them into their web copy; 3) Selected high-authority third-party organisations and published guest articles on their website to build backlinks, which are currently the third most important ranking factor for Google. Results: In less than a year, the company ranked #3 on Google for its main keyword and increased its inbound leads by 63%.